Winning the Grand Prix award was KFC Arabia for its Shift+K+F+C campaign, which added a “cheat code” directly into KFC's e-commerce website
Out of 466 marketing professionals surveyed, around 72% expect mobile budgets to increase in 2021, while only 48% said the same last year
WARC added that 42 percent say uptake of m-commerce is one of the most important consumer behaviors
Consumers spent nearly $1 trillion at online retailers last year, an additional $900 billion compared to last year
Chiara Manco, Commissioning Editor of Case Studies at WARC takes a look at how brands can navigate the upcoming Ramadan season
